Merging

Office-furniture company Herman Miller Inc. agreed to acquire rival Knoll Inc. for $1.8 billion, moving to take advantage of workplace renovations and restructurings as the pandemic eases.
https://www.bloomberg.com/news/articles/2021-04-19/herman-miller-to-buy-knoll-for-1-8-billion-in-bet-on-workplaces

The story of Herman Miller and Knoll's merger is uniquely interesting. How might two brands with such a rich history bridge approaches and history?

Will this merger result in a healthy competition/collaboration, does one absorb the other, or will the partnership develop something wholly new?

We will meet for a 60 min conversation:

  • No introductions
  • There are no speakers, which means there is no audience
  • No intellectual fencing; don’t mention a book or a dead philosopher (or a brand, or an agency): instead, state the logic, metaphor, or value
  • Prompt in breakout rooms, followed by a discussion
  • Space will be similar in spirit to CBS and Thirdness.

The session will take place on May 3rd, 3 pm ET, 60 mins. We will need a minimum of 5 people and cap it at 12.

Sign up here: https://pay.superpayit.com/link/Wh7NefY