In Process Coaching

Critical Business School

William Merritt Chase's 10th St. Studio

In the space between Harvard Business Review and Aeon.


No introductions

When we introduce ourselves, we tell who we are and communicate who we are not. By doing so, we are limiting the range of conversations we let into the space. We become a sculptor of ourselves and converse with our in their sculptured way.

More on no introductions.

Finish on a Cliffhanger

Sessions end sharply. The idea is to use the time together, consistently tending to the space more than to any outcome. Prompts take place in breakout rooms. Once back, we share and discuss what came up in the discussion and what stayed in the week that passed. The purpose is to take the energy we built with us and let it grow during the week.

Confusion is Energy

Our natural inclination is to mitigate abstract ideas, ignoring that they might grow in the direction of legibility and need time and space (container). In such containers, we can start putting language on intuition, build on it, and make it accessible.

More on high context confusion.


Quarterly topics

$400 a month Every Friday noon ET, 60 mins Starting January 5th, until December 27th

  1. Jan, Feb, March: Experiments in Belonging 
  2. April, May, June: Place and Value
  3. July, August, September: Advice
  4. October, November, December: TBD


  1. Jan: What does studio culture mean without a studio?
  2. Feb: What is the role of speculative design, and forecasting, when living through speculative times?
  3. March: Coaching Skills for Non Coaches
  4. April: Purpose or Paycheck
  5. May: Where is the Metaverse?
  6. June: Value and Utility
  7. July: Programming and Knowledge
  8. August: Science, Creativity
  9. September: Performance 
  10. October: Complexity, Prompts, Resilience
  11. November: Media, Mediation
  12. December: Consistency, Persistence


  1. Jan: Expectations, Feedback, Aesthetics 
  2. Feb: The Marketplace of Ideas 
  3. March: Practice and Collaboration
  4. April: Living Ideas